ATEC (Arts, Technology, and Emerging Communication)

ATEC (Arts, Technology, and Emerging Communication) is an academic field that explores how creative expression intersects with new technologies and innovative communication methods. It examines how digital tools, media, and emerging platforms influence art, storytelling, and human interaction. ATEC combines artistic practices with technological development to create, analyze, and understand contemporary cultural and communication practices. It prepares students to adapt to evolving digital landscapes, fostering skills in multimedia production, digital media, and innovative communication strategies in various industries like entertainment, marketing, and cultural sectors.