AT&T It Can Wait campaign

The AT&T "It Can Wait" campaign is an initiative aimed at raising awareness about the dangers of texting and driving. Launched in 2010, it encourages people to resist the temptation to use their phones while behind the wheel. The campaign highlights how distractions can lead to serious accidents and promotes the message that no text or notification is worth risking safety. Through powerful advertisements, social media outreach, and partnerships with organizations, AT&T seeks to change behaviors and save lives by reminding drivers that their attention should remain on the road.