Association of Consumer Research

The Association for Consumer Research (ACR) is a professional organization that brings together researchers and academics who study consumer behavior and marketing. Its goal is to advance understanding of how people make decisions about goods and services, and how businesses can better serve consumers. Members share research, attend conferences, and collaborate to explore topics like branding, advertising, and customer psychology. By fostering knowledge exchange, ACR helps improve marketing practices and contributes to the overall understanding of consumer dynamics in the marketplace.