ASO (App Store Optimization)

App Store Optimization (ASO) is the process of improving a mobile app’s visibility in app store search results and top charts. It involves optimizing elements like the app’s title, keywords, description, icons, and screenshots to make it easier for users to discover and choose your app. The goal is to attract more downloads by ensuring the app appears prominently when users search for relevant terms or browse categories. Effective ASO balances keyword research, appealing visuals, and positive reviews to increase downloads, improve ranking, and ultimately grow the app’s user base.