ASO (Amaury Sport Organisation)

Amaury Sport Organisation (ASO) is a major sporting event organizer based in France, known for planning and managing prestigious competitions. They are best known for the Tour de France, the world's most famous cycling race, along with events like the Dakar Rally and Paris Marathon. ASO handles everything from route planning and event logistics to marketing and sponsorship. Their role is to ensure that these events run smoothly, attract global attention, and promote the sports they support. Essentially, ASO is a professional company dedicated to producing high-profile sporting competitions that inspire, entertain, and engage audiences worldwide.