ASCI (American Customer Satisfaction Index)

The American Customer Satisfaction Index (ACSI) is a measure that gauges how satisfied customers are with various companies and industries in the United States. It collects feedback from thousands of consumers through surveys to assess their experiences and perceptions of quality, value, and overall service. The ACSI provides a score on a scale from 0 to 100, where higher scores indicate greater satisfaction. Businesses and policymakers use this data to identify strengths and areas for improvement, helping them make better decisions to enhance customer experience and drive competitive excellence across sectors.