Artificial Intelligence in CRM

Artificial Intelligence (AI) in Customer Relationship Management (CRM) refers to the use of advanced computer systems to analyze customer data, predict needs, and personalize interactions. AI helps businesses understand customer preferences, automate responses, and recommend products or services. This technology enhances customer experience by making communication more relevant and efficient, while also enabling companies to identify sales opportunities and improve service quality. In essence, AI in CRM helps businesses build stronger, more personalized relationships with their customers by making smarter, data-driven decisions automatically.