artifact, espoused values, and underlying assumptions

In organizational culture, *artifacts* are visible signs like logos, dress codes, or office layout that reflect the company's values. *Espoused values* are the stated beliefs and principles a company says it upholds, such as integrity or innovation. *Underlying assumptions* are the deeply held beliefs and unspoken norms that influence how members genuinely behave, often taken for granted and rarely discussed. Together, they show how a company's culture is visible, declared, and deeply ingrained, shaping everyday actions and organizational identity.