Art capitalism

Art capitalism refers to the commercialization and economic mechanisms surrounding the art world. It involves viewing art not only as cultural or aesthetic expression but also as an asset that can generate financial returns. This includes investments in artworks, art markets, auctions, galleries, and the role of branding and marketing to increase value. Art capitalism influences artists, collectors, and institutions by shaping trends, pricing, and accessibility, often blending creative pursuits with economic interests. While it can boost exposure and investment in art, it also raises questions about how economic motives impact artistic integrity and cultural value.