ARLA (Association of Resale Price Maintenance Law)

ARLA, or the Association of Resale Price Maintenance Law, refers to legal principles governing the practice where manufacturers set fixed resale prices for their products, ensuring retailers sell at specified prices. This practice aims to maintain brand image and fair competition, but it can also restrict retailers' pricing freedom. ARLA laws assess whether such pricing agreements are legal under competition law, preventing unfair market dominance or collusion. Essentially, ARLA helps balance the interests of producers and retailers while promoting healthy competition and consumer protection in the marketplace.