ARIELY

Ariely refers to Dan Ariely, a behavioral economist known for studying how people make decisions and often act in ways that contradict traditional economic theory. His work explores how emotions, biases, and social factors influence choices, revealing that humans are not always rational. By understanding these patterns, Ariely aims to improve decision-making, policies, and business practices, highlighting that our behaviors are shaped by factors beyond purely logical reasoning. His insights help explain why people sometimes make irrational or unexpected choices in everyday life.