ARG (alternate reality games)

An Alternate Reality Game (ARG) is an interactive storytelling experience that blurs the line between fiction and reality. Participants engage across multiple platforms—such as websites, social media, emails, and real-world events—to uncover clues, solve puzzles, and progress through a narrative. Designed to immerse players in a compelling story, ARGs often involve collaboration and community effort, making the experience highly engaging and participatory. They are commonly used for entertainment, marketing campaigns, or educational purposes, creating a seamless blend of digital and real-world interaction that invites players into a fictional universe unfolding in real time.