ARC (Attribution Resource Center)

The Attribution Resource Center (ARC) is a platform or hub designed to provide guidance, tools, and information on attribution strategies. Attribution refers to understanding how different marketing channels or touchpoints contribute to a customer's decision-making process and conversions. ARC helps businesses analyze and optimize their marketing efforts by offering resources such as best practices, case studies, and analytics tools. Its goal is to enable marketers to accurately measure the impact of various campaigns, improve marketing efficiency, and make data-informed decisions to maximize return on investment.