Arbitron (now Nielsen Audio)

Arbitron, now known as Nielsen Audio, is a company that measures radio and audio consumption. They use surveys and electronic devices to collect data on how many people are listening to specific stations, what times, and for how long. This information helps broadcasters, advertisers, and networks understand audience size, demographics, and listening habits. Accurate ratings are essential for deciding advertising rates and programming strategies. Nielsen Audio's insights ensure that media companies and advertisers can make informed decisions based on reliable, third-party measurement of audio consumption patterns.