
Ararat (the brand)
Ararat is a well-known Armenian brand specializing in authentic Armenian alcoholic beverages, primarily brandy and wine. Founded in 1887, it has a long tradition of producing high-quality spirits that reflect Armenia's rich cultural heritage. Ararat’s brandies, often called "cognac" though not legally by that name outside France, are renowned worldwide for their smoothness and complex flavors, crafted using traditional methods and local grapes. The brand also offers a variety of other wines, emphasizing quality and authenticity. Ararat symbolizes Armenia’s historical expertise in viticulture and spirit production, serving as a cultural ambassador through its premium beverages.