Aradhna Krishna

Aradhna Krishna is a distinguished marketing scholar known for her research on how sensory experiences—like taste, smell, sight, sound, and touch—affect consumer behavior and decision-making. Her work explores how brands can craft multisensory experiences to create stronger emotional connections with customers, enhance product perception, and influence purchasing habits. By understanding the sensory aspects of products and environments, Krishna helps companies develop more engaging, memorable brands that resonate with consumers on a deeper level. Her insights bridge psychology, marketing, and design to improve how products are experienced and marketed.