ARA (Augmented Reality Association)

The Augmented Reality Association (ARA) is a professional organization dedicated to advancing and promoting augmented reality (AR) technology. AR enhances real-world environments by overlaying digital content—like images, information, or interactive elements—through devices such as smartphones or AR glasses. ARA provides resources, education, networking opportunities, and industry standards to help developers, creators, and businesses innovate and responsibly adopt AR solutions across fields like entertainment, training, healthcare, and more. Its goal is to foster collaboration and ensure the growth of AR technology in a way that benefits society and drives industry progress.