AR/VR in TV

AR (Augmented Reality) and VR (Virtual Reality) in TV refer to technologies that enhance viewing experiences through immersive and interactive elements. AR overlays digital images or information onto the real world, allowing viewers to see extra content around the physical environment—like stats or models during sports games. VR creates entirely immersive virtual environments, often through headsets, letting viewers experience events or environments as if they were there. In TV, these technologies can make watching more engaging, interactive, and personalized, transforming traditional screens into dynamic experiences that blend digital and real-world content seamlessly.