Applied visual cognition

Applied visual cognition is the study of how our brains interpret and make sense of visual information in practical settings. It explores how people perceive, process, and respond to visuals like images, signs, and visual layouts to improve design, communication, and decision-making. By understanding these processes, professionals can create visuals that are more effective, intuitive, and tailored to human perception, enhancing usability and safety across fields like healthcare, technology, advertising, and more.