Applied Information Economics

Applied Information Economics (AIE) is a decision-making approach that uses data analysis and quantitative methods to evaluate the value of information and project investments. It helps organizations prioritize efforts by accurately estimating potential benefits, costs, and risks associated with different options. By focusing on tangible outcomes and using factual evidence, AIE ensures resources are allocated efficiently, reducing uncertainty and increasing the likelihood of successful results. In essence, it turns complex information into clear, actionable insights to support smarter, data-driven decisions.