Apparel Merchandising

Apparel merchandising is the process of planning, sourcing, and managing the development and sale of clothing products. It involves analyzing market trends, selecting styles and quantities, choosing suppliers, setting pricing, and creating displays to appeal to customers. The goal is to ensure that the right clothing items are available at the right time and price to meet consumer demand while maximizing sales and profitability. Essentially, it combines fashion insights with business strategies to successfully bring clothing from concept to retail shelves.