Appadurai, Arjun

Arjun Appadurai is an influential cultural anthropologist known for his work on globalization and its effects on culture. He introduced concepts like "ethnoscapes" and "mediascapes," which describe how people, media, and ideas move across borders, influencing societies. Appadurai argues that in our interconnected world, cultural identities are constantly evolving due to these exchanges. His insights help us understand the complexities of modern life, including how global interactions shape local cultures, identities, and economies, making it essential to consider multiple perspectives in a globalized context.