APE (Author, Publisher, Entrepreneur)

APE (Author, Publisher, Entrepreneur) is a term describing a new model of creating and distributing books, especially in the digital age. An APE manages the entire process—writing or curating content (Author), handling the production and distribution (Publisher), and marketing or monetizing (Entrepreneur)—often independently. This approach empowers individuals to produce high-quality, commercially successful books without traditional gatekeepers, leveraging platforms like Amazon Kindle. Ultimately, APEs blend creative and business skills, allowing authors to retain greater control and profit, fostering an innovative, self-driven approach to publishing.