anti-sweating movement

The anti-sweating movement is a social effort to oppose the acceptance or normalization of excessive sweating, often linked to cultural attitudes or advertising that promote sweating as desirable. It seeks to challenge perceptions that sweating is attractive or beneficial, highlighting its potential discomfort and social implications. This movement advocates for better understanding, medical treatment options, and societal awareness to reduce the stigma and psychological impact of excessive perspiration, emphasizing that sweating should not be viewed as inherently positive or attractive.