anti-cybersquatting

Anti-cybersquatting measures refer to legal and technical strategies used to prevent or address the registration of domain names that are identical or confusingly similar to established trademarks or brand names, with the intent of profiting from them or disrupting the rightful owner’s business. This practice, known as cybersquatting, can harm brands by causing consumer confusion or unfairly diverting traffic. Anti-cybersquatting efforts help protect intellectual property rights by enabling brand owners to challenge or recover domains that are misused or registered in bad faith, ensuring that online branding remains fair and legitimate.