Anti-Counterfeiting Measures

Anti-counterfeiting measures are strategies and technologies used by companies to prevent fake products from entering the market. These can include unique holograms, special serial numbers, invisible inks, QR codes, or tamper-evident packaging that verify authenticity. By implementing these methods, brands help consumers distinguish genuine items from counterfeit ones, protect their reputation, and prevent financial losses. These measures are essential in industries like pharmaceuticals, luxury goods, and electronics, where counterfeiting can pose health risks or economic harm. Overall, they serve to secure the integrity of products and ensure customer trust.