Angie’s List business model

Angie’s List operates as a subscription-based platform where consumers pay to access reviews, ratings, and recommendations for local service providers such as contractors, plumbers, and landscapers. Service providers pay to be listed and to advertise their services on the site, hoping to attract new customers. The platform uses reviews to build trust among users and to help them make informed decisions. Essentially, Angie’s List connects consumers with reputable service professionals through a combination of paid memberships and advertising, creating a marketplace where quality is emphasized through community-driven feedback.