Anchor Point (business)

An anchor point in business refers to a fixed reference or benchmark used to evaluate or compare other values, decisions, or perceptions. It often shapes expectations or judgments and can influence negotiations, pricing, or strategic decisions. For example, in pricing, the initial price set for a product can serve as an anchor, affecting how subsequent discounts or offers are perceived. Anchor points help stakeholders interpret information consistently, providing a frame of reference that guides decision-making and influence perceptions of value or performance.