Anastasia Soare

Anastasia Soare is a Romanian-American entrepreneur and beauty industry expert, best known for founding Anastasia Beverly Hills, a cosmetics brand that specializes in eyebrow products. She gained fame for popularizing brow shaping techniques and products, turning them into a crucial beauty trend. Soare’s innovative approach combines high-quality formulations with effective marketing, making her brand a favorite among makeup enthusiasts. Under her leadership, Anastasia Beverly Hills has expanded to include a wide range of cosmetics, contributing to the brand's reputation as a leader in beauty. Soare's entrepreneurial journey reflects her keen understanding of beauty and consumer needs.