Anansi's Web

Anansi’s Web is a metaphor used in communication and strategy to describe the intricate and interconnected nature of information flow, social relationships, or networks. Originating from African folklore, where Anansi is a clever spider, it illustrates how ideas, influence, or data weave through a community or system, creating a complex web of connections. Understanding Anansi’s Web helps in recognizing how information spreads, how relationships influence behavior, and how interconnected systems function, emphasizing the importance of strategic navigation within a network to achieve desired outcomes or insights.