Analytics in gaming

Analytics in gaming refers to the process of collecting and analyzing data from players and gameplay to improve the gaming experience. By examining patterns such as how players navigate, where they struggle, and which features are most popular, developers can make informed decisions. This helps in balancing game difficulty, personalizing content, detecting issues like cheating, and increasing engagement. Essentially, gaming analytics turns raw data into insights that enhance game design, retention, and user satisfaction, leading to more enjoyable and fair experiences for players.