Analytics and Data Science

Analytics involves examining data to identify patterns and insights that help inform decision-making, like understanding customer behavior or tracking business performance. Data science goes further by using advanced techniques, such as algorithms and models, to extract deeper insights, predict future outcomes, and solve complex problems. Both fields rely on collecting large amounts of data, but data science often involves creating systems that learn and improve over time. Together, they enable organizations to make smarter choices, optimize processes, and develop innovative solutions based on the data they gather.