Analytics and Data-driven Decision Making

Analytics refers to the systematic examination of data to uncover patterns, trends, and insights that inform decision making. In a data-driven approach, decisions are based on data analysis rather than intuition or observation alone. This process involves collecting relevant data, processing it to reveal meaningful information, and using that information to guide actions. By relying on facts and evidence, organizations can improve their strategies, optimize performance, and address challenges more effectively, ultimately leading to more informed and strategic outcomes.