Análisis de redes sociales

Análisis de redes sociales (social network analysis) is a method used to examine the patterns of relationships and interactions among individuals, groups, or organizations within a network. By mapping these connections, it helps identify influential members, understand how information or resources flow, and reveal the structure of the network. This analysis can be applied in various fields like marketing, sociology, and organizational management to improve communication strategies or optimize collaborations. Essentially, it provides insights into the social connections that shape behaviors and outcomes within a community or system.