Análisis de contenido

Análisis de contenido, or content analysis, is a research method used to systematically examine text, images, or multimedia to identify patterns, themes, or messages. It involves categorizing data in a structured way to understand what is communicated, how frequently certain topics appear, and what underlying attitudes or biases may be present. This method helps researchers interpret media messages, social media posts, interviews, or documents objectively, providing insights into the communicated content's meaning, emphasis, and implications. It is widely used in social sciences, marketing, and media studies to analyze qualitative data systematically.