An Bord Bia

An Bord Bia, known as the Irish Food Board, is Ireland's government agency responsible for promoting Irish food, drink, and horticulture products internationally. Its role includes supporting Irish producers in quality assurance, developing markets, building brand reputation, and enhancing competitiveness. By doing so, An Bord Bia helps Irish exports flourish, ensuring that the country's food and beverage products are recognized and trusted worldwide. Essentially, it acts as a bridge between Irish producers and global markets, fostering growth and sustainability for Ireland’s food industry.