Amplitude (analytics platform)

Amplitude is a data analytics platform that helps businesses understand how users interact with their digital products, like websites and apps. It tracks and analyzes actions such as clicks, sign-ups, or purchases to reveal patterns and user behavior. By uncovering these insights, companies can make informed decisions to improve user experience, increase engagement, and optimize their offerings. Essentially, Amplitude turns raw user data into meaningful stories that guide smarter product development and business strategies.