Amos Tversky (Psychologist)

Amos Tversky was a renowned psychologist best known for his groundbreaking work in behavioral economics and cognitive psychology. Along with his collaborator, Daniel Kahneman, he explored how people make decisions under uncertainty and the biases that affect their judgments. Tversky identified various cognitive biases, such as loss aversion and the representativeness heuristic, which illustrate that people often rely on mental shortcuts that can lead to irrational decisions. His research significantly influenced fields like economics, marketing, and public policy, highlighting the complexities of human thought processes and decision-making. Tversky's work has had a lasting impact on our understanding of human behavior.