American Toy Association

The American Toy Association (ATA) is a trade organization that represents toy companies and professionals in the United States. It supports the industry's growth by providing resources, industry standards, and advocacy to ensure safe, innovative, and quality toys. The ATA also promotes educational efforts and helps with networking among manufacturers, retailers, and other stakeholders. Essentially, it serves as a collective voice for the toy industry, working to foster a vibrant and responsible marketplace for toys that inspire creativity and bring joy to children.