American Society of Travel Agents (historical name)

The American Society of Travel Agents (ASTA), founded in 1931, is a professional organization representing travel agents and agencies in the United States. It advocates for the interests of travel professionals, provides industry education and resources, and promotes high standards of service and ethical conduct. ASTA aims to support its members in delivering quality travel planning and booking services to consumers, while also serving as a voice in shaping travel industry policies and practices. Over time, it has grown into a key industry association dedicated to advancing the professionalism and viability of the travel agency sector.