American Society of Rheology

The American Society of Rheology (ASR) is a professional organization dedicated to studying how materials flow and deform, such as liquids, gels, and soft solids. Rheology helps us understand phenomena like the spread of paint, the flow of blood, or the performance of plastics. ASR brings together scientists and engineers to share research, advance knowledge, and promote applications in industries like manufacturing, medicine, and materials science. It fosters collaboration, educates professionals, and supports innovation in how materials behave under different conditions.