American Society of Florists

The American Society of Florists (ASF) is a professional organization that supports and advocates for florists, flower shops, and the floral industry in the United States. It provides resources such as education, networking opportunities, industry research, and marketing tools to help members succeed and stay current with trends. By fostering collaboration and professional growth, ASF aims to elevate the overall standards and visibility of the floral business, ensuring members are well-informed, connected, and competitive in the marketplace.