American Fly Fishing Trade Association (AFFTA)

The American Fly Fishing Trade Association (AFFTA) is a professional organization representing businesses involved in the fly fishing industry, including gear manufacturers, retailers, and guides. Its mission is to support the growth and sustainability of the sport by promoting responsible practices, advocacy, and industry collaboration. AFFTA also hosts trade shows, provides resources, and fosters networking among members to advance market opportunities and environmental stewardship in fly fishing. Essentially, it acts as a unifying body that helps grow the industry while ensuring the preservation of fish habitats and the sport itself.