American Breakfast Cereal Association

The American Breakfast Cereal Association is a trade organization that represents cereal manufacturers and related companies in the United States. It works to promote the interests of its members, including setting industry standards, advocating for regulatory policies, and encouraging healthy cereal consumption. The association also conducts research, provides industry data, and supports marketing efforts to ensure the growth and integrity of the cereal industry. Essentially, it serves as a collective voice and resource for companies involved in producing breakfast cereals.