American Beverage Association (ABA)

The American Beverage Association (ABA) is a trade organization that represents non-alcoholic beverage companies in the United States, including soft drink, juice, water, tea, and coffee producers. Its role is to advocate for the industry, promote responsible marketing and consumption, and engage in public policy discussions related to health, regulation, and business practices. The ABA works to ensure a favorable environment for its members through lobbying, research, and educational initiatives, aiming to support innovation and growth within the beverage sector while addressing public health concerns.