American Beverage Association

The American Beverage Association (ABA) is a trade organization representing major beverage companies in the United States, primarily those producing non-alcoholic drinks like soft drinks, juices, and bottled water. The ABA advocates for the interests of its members by lobbying lawmakers, shaping public policy, and promoting industry priorities. It also works to enhance the industry's image through marketing, health initiatives, and consumer education. Essentially, the ABA serves as the voice of beverage companies, aiming to influence regulations and public perception while supporting business growth within the industry.