AMEC (International Association for the Measurement and Evaluation of Communication)

AMEC, the International Association for the Measurement and Evaluation of Communication, is a global organization that sets standards and best practices for assessing the effectiveness of communication and PR efforts. Its goal is to help organizations understand how well their messages reach and influence their audiences, using reliable, consistent measurement methods. AMEC promotes transparency, quality, and integrity in evaluating communication campaigns, ensuring that companies can make informed decisions based on credible data about their reputation, awareness, and stakeholder engagement.