AMEC (International Association for Measurement and Evaluation of Communication)

AMEC (International Association for Measurement and Evaluation of Communication) is a global organization focused on setting standards and best practices for measuring the effectiveness of communication efforts. They help organizations evaluate how well their public relations, media, and digital campaigns are reaching and influencing audiences. By providing tools and guidelines, AMEC ensures that communication strategies are accountable, data-driven, and aligned with business goals. Essentially, they enable organizations to demonstrate the value and impact of their communication activities with clear, consistent metrics.