Ambivalence theory

Ambivalence theory explores the coexistence of conflicting feelings or attitudes toward the same object or idea. It suggests that individuals often experience mixed emotions—such as love and frustration—simultaneously about a person, situation, or decision. These conflicting feelings can influence behavior and judgments, leading to uncertainty or internal tension. Recognizing ambivalence helps us understand why people might act inconsistently or struggle with choices, as they grapple with opposing attitudes that coexist within their minds. It highlights the complexity of human emotions and decision-making processes.