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Amazon Innovation Practices

Amazon's innovation practices focus on continuously improving by encouraging experimentation, customer-centric design, and leveraging data. They prioritize small, rapid tests to learn quickly, invest in new technologies like automation and artificial intelligence, and foster a culture that values innovative thinking at all levels. Amazon also invests heavily in infrastructure and logistics, enabling faster delivery and better service. Collaboration across teams and a long-term vision drive their ability to stay ahead of competitors, while their willingness to adapt and evolve ensures they meet changing customer needs efficiently.